Supporting Documents

Target Audience

The target audience for this website is students and their families/friends who want to see the work that all of the students have done during their time at NWTC. This site supports the audience because it is easy to navigate and calls the user to explore the different programs that are offered at the school. It is also visually appealing and compliments the design skills the students have developed. The site is optimizd for a mobile user, so the site viewers can enjoy the website from their smartphone or tablet.

Message

This website is telling the users about the different programs that are offered and provide information about previous events. The programs each have an excerpt describing what is taught in the classes and the students can share what they have learned.

Goal

The website's goal is to provide information about the student portfolio showcase event. Users can view all of the programs and student work in each program, see an archive of past events, and even contact the school with any questions they have about the event or programs. This site accomplishes this goal by being easy to navigate with large links to the program pages on the home page.

Calls to Action

The main call to action on this website is to view the different programs and student work in each program. This design supports this call to action by including a button to view programs at the top of the home page as well as each program linked directly from the home page. Additionally, users are invited to contact the school with any questions they have and find a map for easy navigation on the contact page.

Design Summary

I chose colors that complimented NWTC's logo. I used the two shades of blue from the logo design and added a dark green and brown that compliment the colors nicely. It is clear to the user which page they are on since each of the four pages and programs has a unique accent color. The fonts I chose are classic and clean so the site looks professional. The headings and paragraphs have appropriate fonts. Finally, the layout was carefully considered so the site is easy to navigate. The header at the top has a link to each page, the home page has a call to action and large links to each program, and all basic information about the event is accessible from the landing page.